Menggali Potensi Keunggulan Bersaing Destinasi Wisata Alam Pegunungan di Lumajang

  • HESTI BUDIWATI STIE WIDYA GAMA LUMAJANG
Keywords: Potency, Competitive Advantage, Natural Tourism

Abstract

This study aims to determine the potential for competitive advantage and weaknesses which is a priority improvement strategy to achieve excellence in B29 natural tourism in Lumajang. B29 nature tourism in Lumajang is located in Senduro District in Lumajang. By using lean six sigma data analysis techniques on 30 respondents, this study netted the opinions of respondents based on the perceptions, hopes and interests of the people who visited the natural tourism B29 in Lumajang. The questionnaire was first tested for validity and reliability. The results of the study found that the advantages possessed by B29 nature tourism are located at community friendliness, natural beauty and adventure opportunities, while the priority of improvement is the availability of medical assistance, public facilities, electricity, clean water and communication networks. Future research is expected to be able to research with the same method to find competitive advantage in other objects

Downloads

Download data is not yet available.

References

Apriyanto, Y. dkk. (2008). “Kearifan Lokal dalam Mewujudkan Pengelolaan Sumberdaya Air yang Berkelanjutan”. Makalah Pada PKM IPB, Bogor.
Anonim, Konsep Produk. http://id.wordpress.com/tag/ikm
Arikunto. 2003. Manajemen Penelitian. Renika Cipta. Jakarta.
Assauri. Sofyan. 2012. Strategic Marketing. PT. Rajagrafindo Persada. Depok.
Asih. Endang Widuri. 2014. Implementasi Six Sigma Pada Industri Jasa Untuk Peningkatan Kepuasan Pelanggan Koperasi Simpan Pinjam. Prosiding Seminar Nasional Aplikasi Sains dan Teknologi. Yogjakarta. ISSN: 1979-911X.
Budiwati Hesti. 2016. Pendekatan Lean Six Sigma Dalam Penentuan Prioritas Perbaikan Kualitas Layanan Bank Berdasarkan Persepsi, Harapan dan Kepentingan Nasabah Bank. Prosiding Seminar Nasional Ekonomi dan Bisnis. Universitas Muhammadiyah Sidoarjo.
David.F.R. 2005. Strategic Management (13th ed.). New Jersey: Prentice Hall.
Doyle, Charles. 2013. Kamus Pemasaran. Edisi I. PT. Indeks. Indonesia.
Iriani. Yani. 2011. Usulan Peningkatan Kualitas Pelayanan Pelanggan Dengan Menggunakan Integrasi Model Servqual, Lean dan Six Sigma. Prosiding Seminar Nasional Teknik dan Manajemen Industri. Bandung. ISBN : 978-979-796-189-3.
Keraf, A.S. (2010). Etika Lingkungan Hidup. Jakarta: Penerbit Buku Kompas
Kotler. Philip. 2002. Manajemen Pemasaran di Indonesia : Analisis, Perencanaan, Implementasi dan Pengendalian. Salemba Empat. Jakarta.
___________. 2003. Marketing Management. 11th Edition. Prentice Hall.Inc.New Jersey.
Kotler. Philip dan Lane Keller. Kevin. 2007. Manajemen Pemasaran edisi 12 jilid 2. PT. Macanan Jaya cemerlang.
Nugroho. Anton. dan Yohanes. 2011. It’s Easy Olah Data Dengan SPSS. Skripta Media Creative. Yogyakarta.
Parasuraman. Valarie A. Z. and Berry. 2002. Delivering Service Quality. Mc Milan. New York.
Pearce II dan Robinson. 2007. Tourism The Key Concept. London: Routledge
Ricky. 2014. Upaya Peningkatan Kualitas Layanan Dengan Pendekatan Lean Sigma Pada Bank Papua Jayapura. Jurnal Ilmiah Calyptra. Vol 3 No 1. Universitas Surabaya. Surabaya.
Ridwan, N.A. (2007). “Landasan Keilmuan Kearifan Lokal”. Jurnal Studi Islam dan Budaya. Vol.5, (1), 27-38.
Santoso. Haryo. 2006. Meningkatkan Kualitas Layanan Industri Jasa Melalui Pendekatan Integrasi Metode Servqual atau Servqual QFD. J@ti Universitas Diponegoro. Vol 1 No 1. Semarang.
Tjiptono, Fandi. (2002:3). Strategi Pemasaran. Erlangga : Jakarta
Thamrin. Francis. 2012. Manajemen Pemasaran. PT.Raja Grafindo Persada, Jakarta.
Wisnubroto. Petrus dan Anggoro. Theo. 2012. Analisis Kualitas Pelayanan Jasa Dengan Methode Six Sigma Pada Hotel Malioboro Inn Yogjakarta. Prosiding Seminar Nasional Aplikais Sains dan Teknologi Periode III. Yogjakarta. ISSN:1979-911X.
Zeithaml. Valarie A. and Bitner. Mary Jo. 2002. Service Marketin. McGraw Hill Inc. Int’l Edition. New York.
Wahyuni, Hana Catur, dkk. 2015. Pengendalian Kualitas. Graha Ilmu. Yogjakarta.
Published
2019-12-31
Section
Articles