Determinant Of Consumer Repurchase Interest At Kober Mie Setan Jember
Keywords:Mass Customization, Consumer Satisfaction, Repurchase Interest
This research is based on the influence of consumer repurchase interest in certain products. The case study in this research is the culinary product of Kober Mie Setan in the city of Jember. The research objective to be achieved is to test whether interest in repurchase interest is influenced by customization and consumer satisfaction with Kober Mie Setan products in Jember. This research uses quantitative methods. The number of samples used in this study were 77 people with a purposive sampling technique. The data was collected by means of a questionnaire. The analysis used includes instrument test data, multiple linear regression analysis. From the results of the data analysis, it can be seen that the adjustment of mass and customer satisfaction both simultaneously and partially has a positive and significant effect on repurchase interest.
Abdullah, T., And Francis, T. (2012). Marketing Management. PT Raja. Grafindo Persada: Jakarta.
Armstrong, K. (2015). Marketing an Introducing Prentice Hall twelfth edition”, England: Pearson Education, Inc.
Kotler, P. R., Bowen, John, T. & Makens, J. (2014). Marketing for. Hospitality and Tourism: Sixth Edition. Pearson Education Limited. London
Kotler, P and Keller, K. L. (2016). Marketing Management, 15th. Edition New Jersey: Pearson Pretice Hall, Inc.
Laudon, K. C., & Jane, P. L. (2010). Management Information System: Managing the Digital Firm. New Jersey: Prentice-Hall
Norhermaya, Y. A . (2016). Analysis of the Effect of Customer Satisfaction on Customer Trust and Loyalty to Increase Repurchase Interest (Case Study Online Store Lazada.co.id). Thesis, Faculty of Economics and Business. Undip
Nurhayati and Murti, W. W. (2012). Analysis of Yang Factors. Influencing Public Repurchase Interest in Handphone Products. VALUE ADDED, Vol. 8, No.2, March 2012 - August 2012 http://jurnal.unimus.ac.id
Sangadji, E. M, and Sopiah. (2013). Consumer Behavior: A Practical Approach. Accompanied by: Research Journal Association. ANDI Publisher. Yogyakarta
Setyo, P. D. (2017). The Effect of Product Quality and Price on Customer Satisfaction Best Autoworks, Journal of Management and Business Start-Ups, Vol. 1, No. 6, pg. 755-764.
Yoo, J & Park, M, (2016). The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands," Journal of Business Research, Elsevier, vol. 69 (12), pages 5775-5784
Yulianti, N. M. D. R., Suprapti, N. W. S., Yasa, N. N. K. (2014). The Influence of Store Image on Customer Satisfaction and Repurchase Intention at Circle K in Denpasar City. Matrix: Journal of Management, Business Strategy and Entrepreneurship, [SL], feb .. ISSN 2302-8890.