Kepuasan Mahasiswa Sebagai Intervening Antara Kualitas Layanan Dan Citra Institusi Dengan Retensi

Authors

  • Susmita Audina STIE Widya Gama Lumajang
  • Ainun Jariah STIE Widya Gama Lumajang

DOI:

https://doi.org/10.30741/adv.v1i1.7

Keywords:

Service Quality, Image of Institution, Student Satisfaction, Retention

Abstract

Abstract: This research has a result multiple regression model is y = (0,079X+ (-0,064)X2 + 0,279Y1 + 0,833. The result of this research showed that on the partial only quality service can be influence to student satisfaction. Institutions image can be influence to student satisfaction. But, event simultaneously service quality and image institution has a significant to student satisfaction. The quality service and image institution with partialand simultaneously did not influence to retentiton. Ovel all the quality service and image institution using student satisfaction did not influence significant to retention.

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Published

2017-06-30

Issue

Section

Articles