https://ejournal.stiewidyagamalumajang.ac.id/index.php/eps/issue/feed Empowerment Society 2021-10-05T11:17:44+07:00 Muh. Barid Nizarudin Wajdi baridnizar84@gmail.com Open Journal Systems <p style="text-align: justify;">Empowerment Society (EMPOWERMENT) was published by Sekolah Tinggi Ilmu Ekonomi Widya Gama Lumajang since February 2018. EMPOWERMENT published scientific articles with the results of community service. EMPOWERMENT is published twice a year in February and August. EMPOWERMENT also uses the LOCKSS system to ensure safe and permanent records for journals. The EMPOWERMENT index to date includes the Google Scholar.</p> https://ejournal.stiewidyagamalumajang.ac.id/index.php/eps/article/view/695 Inovasi Desain Produk, Manajemen dan Pemasaran Digital Bagi Paguyuban Kampung Sablon: Upaya Pemulihan Ekonomi Dampak Covid-19 Di Kabupaten Klaten 2021-10-04T13:55:12+07:00 khairudin khairudin khairudin@ubl.ac.id Rahmawati Rahmawati rahmawati_fe@staff.uns.ac.id Edi Kurniadi edi_kurniadi@staff.uns.ac.id Siti Nurlela siti_nurlela@gmail.com Dwi Soegiarto dwi.soegiarto@umk.ac.id <p>Kegiatan pengabdian ini bertujuan untuk mengangkat industri kerajinan konveksi Kampung Sablon di Kecamatan Wedi Kabupaten Klaten dari keterpurukan ekonomi di masa pandemi covid 19 melalui pelatihan dan pendampingan tentang kewirausahaan, pengelolaan keuangan dan manajemen serta pemasaran <em>online </em>yang melibatkan akademisi dan praktisi. Kegiatan ini dilaksanakan dalam jangka waktu satu tahun, meliputi koordinasi, pelatihan dan pendampingan. Hasil dari kegiatan pelatihan dan pendampingan ini telah meningkatkan produksi, penjualan dan asset UKM sebesar 20% dari kondisi sebelumnya dan keberlangsungan kegiatan ini dikemudian hari akan sangat tergantung pada partisipasi serta dukungan semua pihak (UKM, pemerintah daerah, akademisi dan pihak lainnya).</p> 2021-08-30T00:00:00+07:00 Copyright (c) 2021 khairudin khairudin, Rahmawati Rahmawati, Edi Kurniadi, Siti Nurlela, Dwi Soegiarto https://ejournal.stiewidyagamalumajang.ac.id/index.php/eps/article/view/698 Assistance On Packaging And Marketing Innovations In The Soy Milk Business 2021-09-20T11:32:33+07:00 Tri Palupi Robustin tripalupirobustin@gmail.com <p>Soy milk owned by Mrs. Fida is a home industry business that has been established for quite a long time. Soy milk produced is pure soy milk without preservatives with the composition of soy, sugar, salt and food coloring. Soy milk is marketed only in traditional markets, namely in Karang Duren Market and the owner has not expanded his marketing area. The problem faced by this home industry is in the field of expanding its marketing area and packaging. Soy milk is only distributed in one traditional market so that the product is less well known in other areas. The packaging of soy milk products is also classified as still not good and quality, because the plastic wrap is thin and prone to tearing and sometimes not labeled with product-related information. Based on these problems, soy milk home industry owners need assistance to market their products to other regions in order to be known by the public. In addition to marketing assistance, this devotional activity also provides assistance related to more quality packaging. Based on this reason, this community service activity aims to help Mrs. Fida as the owner of soy milk home industry in marketing her products in other areas. Product marketing is done by selling to consumers who need soy milk products in the gym / fitness center, because soy milk is high in protein that is much needed by people who exercise. This community service activity also provides guidance on related knowledge to make packaging more attractive and quality and provide capital for Mrs. Fida.</p> 2021-08-31T00:00:00+07:00 Copyright (c) 2021 Tri Palupi Robustin https://ejournal.stiewidyagamalumajang.ac.id/index.php/eps/article/view/699 Socialization to Build a Creative Culture for Start Up Business Through Digital Literacy 2021-09-22T10:48:02+07:00 Nawangsih Nawangsih lovinawang@gmail.com <p>Community service activities are carried out in Gucialit Village, Gucialit District, Lumajang Regency. The socialization activity was carried out to provide knowledge as well as understanding to partners related to the socialization of building a creative culture for start-up businesses through digital literacy, considering that digital literacy still needs to be improved, especially among the younger generation who are starting start-up businesses/start-up businesses.The problems faced by partners include: limited Human Resources who have knowledge related to marketing management, especially related to creative culture and digital literacy and the utilization of coconut shell waste into products of high economic value for the environment and creative business opportunities Solutions or alternatives offered to partners to help overcome problems include: increasing abilities, especially in knowledge and information related to marketing management, especially with regard to creative culture and digital literacy and providing new knowledge related to the use of waste to be of high economic value, and the role of digital literacy. in supporting the success of marketing activities carried out especially for start-up businesses.Community service activities in the form of socialization are expected to produce targets according to the expectations of partners, namely: increasing partner knowledge and skills related to creativity and digital literacy and providing understanding related to the role of digital literacy in supporting the success of marketing activities carried out as well as strategies for developing a creative culture for startups up business<em>.</em></p> 2021-08-31T00:00:00+07:00 Copyright (c) 2021 Nawangsih Nawangsih https://ejournal.stiewidyagamalumajang.ac.id/index.php/eps/article/view/700 URIP IKU URUP : PEMBERDAYAAN MASYARAKAT DI TENGAH PANDEMI COVID-19 MELALUI PAWON URIP 2021-09-22T11:12:29+07:00 Sukma Irdiana sukmapasah@gmail.com Kusnanto Darmawan sukmapasah@gmail.com Kurniawan Yunus Ariyono sukmapasah@gmail.com <p><em>The Covid-19 pandemic has been going on since the beginning of 2020. During the pandemic, people are expected to stay at home, unless there is a need that cannot be left behind. Staying at home really makes people bored, especially children. However, the problem of staying at home is not just boredom, but also an increase in expenses at home for the family. Not only that, layoffs or layoffs for employees to factory workers are a new problem for a family. This is all because the level of transmission of this virus is increasingly widespread. For this reason, the TP PKK Lumajang Regency made an innovation, namely Pawon Urip. This innovation made the community service team of STIE Widya Gama Lumajang together with the Pasrujambe District government participate in the success of this Pawon Urip program. In this community empowerment, three activities were carried out including: 1) Outreach to the community about community service activities by supporting a Lumajang Regency government program. 2) Training for the community on vegetable cultivation, marketing and financial management. 3) Monitoring the results of training provision and seeing to what extent the level of success of these community empowerment activities. The results of this community empowerment are very satisfying. It is proven by the community that they can apply the results of cultivation training, market and manage finances well. So that the community service team felt that they could release the people of Munggir Hamlet, Pasrujambe Village, Pasrujambe District well</em><em>.</em></p> 2021-08-31T00:00:00+07:00 Copyright (c) 2021 Sukma Irdiana, Kusnanto Darmawan, Kurniawan Yunus Ariyono https://ejournal.stiewidyagamalumajang.ac.id/index.php/eps/article/view/701 Peningkatan Kesadaran Penggunaan Bahasa Daerah Bagi Mahasiswa Asli Biak Di IISIP YAPIS Biak - Papua Menggunakan Komunikasi Persuasif 2021-10-05T11:17:44+07:00 Jelita Purnamasari purnama.jelita09@gmail.com Muhammad Ridwan Yunus ridwanwawan559@gmail.com Hepi Hastuti hepihastuti@gmail.com Krismiyati Krismiyati krisyati88@gmail.com <p>IISIP YAPIS Biak merupakan kampus terbesar di Biak dengan jumlah mahasiswa kurang lebih 1000 mahasiswa yang sebagian besar berasal dari suku Biak. Namun, sebagian besar mahasiswa tersebut memiliki kemampuan bahasa Biak yang kurang sehingnga dapat&nbsp; menggiring kepada kondisi peralihan bahasa. Alasan kenapa penggunaan bahasa Biak menjadi kurang dari pada penggunaan bahasa Indonesia adalah kurang sadarnya orang tua sebagai transmitor bahasa dan mahasiswa sebagai generasi muda Biak terhadap pentingnya penggunaan bahasa daerah. Kedua pihak memiliki pamahaman yang kurang akan perannya untuk melestarikan budaya yang mana ditemukan penggunaan bahasa Biak yang kurang di lingkungan keluarga. Metode pelaksanaan terdiri dari observasi terkait masalah, pendataan mahasiswa asli Biak sebagai partisipan, dan menghimpun para mahasiswa Asli Biak untuk mengikuti kegiatan yang dilakukan via online karena alasan Covid-19. Teknik Penyampaian materi menggunakan teknik komunikasi persuasif. Setelah kegiatan ini, kesadaran akan penggunaan bahasa Biak menjadi lebih baik sehingga membangun motivasi dari mahasiswa untuk belajar bahasa daerahnya sendiri.</p> 2021-08-31T00:00:00+07:00 Copyright (c) 2021 Jelita Purnamasari, Muhammad Ridwan Yunus, Hepi Hastuti, Krismiyati Krismiyati