• Tri Palupi Robustin Department of Management, STIE Widya Gama Lumajang, Indonesia



Attraction, Accessibility, Amenities, Pasir Putih Beach Situbondo


Situbondo Regency has a very famous beach as one of the favorite tourism destinations in East Java Province namely Pasir Putih Beach. The objective of this study was to examine the partial and simultaneous effect of the quality of tourism services, consisting of 3 components, i.e., attraction, accessibility, and amenities, on tourist loyalty. Here, explanatory study examined the causal relationship between one variable with another variable by hypothesis test. Population is the tourists who had visited Pasir Putih Beach in Situbondo and sample is 80 respondents taken by purposive sampling technique. Multiple linear regression used to analyze research data. The results of the study showed, the quality of tourism services a partial and simultaneous effect on tourist loyalty.


Al-Ababneh, M. (2013). Service Quality and its Impact on Tourist Satisfaction. InterdisciplinarynJournal of Contemporary Research in Business, Vol 4, No. 12, 164–177.

Arli, Erdal, and Ceyhun, G. C. (2014). The Effects of Service Quality Perceptions of Turkish Cruise Tourists on Their Behavioral Intentions and Satisfaction. International Journal of Management Sciences and Business Research 3 (5), 77-88.

Chen, C. F., & Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122.

Chi, G. (2005). A study of developing destination loyalty model. Oklahoma State University.

Eusébio, C., & Vieira, A. L. (2013). Destination attributes' evaluation, satisfaction and behavioural intentions: A structural modelling approach. International Journal of Tourism Research, 15(1), 66-80.

Frangos, C. C., Karapistolis, D., Stalidis, G., Constantinos, F., Sotiropoulos, I., & Manolopoulos, I. (2015). Tourist Loyalty is All about Prices, Culture and the Sun: A Multinomial Logistic Regression of Tourists Visiting Athens. Procedia - Social and Behavioral Sciences, 175, 32–38.

Griffin, J. (2005). Customer loyalty: Menumbuhkan dan mempertahankan kesetiaan pelanggan. Jakarta: Erlangga.

Hasan, Ali. 2015. Tourism Marketing. Yogyakarta: CAPS.

Kozak, M. (2001). Comparative assessment of tourist satisfaction with destinations across two nationalities. Tourism Management, 22(4), 391-401.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran Edisi 13. Jakarta: Erlangga.

Li, X. R., Cheng, C. K., Kim, H., & Petrick, J. F. (2008). A systematic comparison of first-time and repeat visitors via a two-phase online survey. Tourism Management, 29(2), 278-293.

Li, X. R., Cheng, C. K., Kim, H., & Petrick, J. F. (2008). A systematic comparison of first-time and repeat visitors via a two-phase online survey. Tourism Management, 29(2), 278-293.

Lai, F., Griffin, M., & Babin, B. J. (2009). How quality, value, image, and satisfaction create loyalty at a Chinese telecom. Journal of business research, 62(10), 980-986.

Mohamad, M., Abdullah, A. R., & Mokhlis, S. (2012). Tourists’ Evaluations of Destination Image and Future Behavioural Intention: The Case of Malaysia. Journal of Management and Sustainability, 2(1), 181–189.

Medlik, S., & Middleton, V. T. (1973). Product formulation in tourism. Tourism and marketing, 13(4), 75-84.

Middleton, V. T., Fyall, A., Morgan, M., Morgan, M., & Ranchhod, A. (2009). Marketing in travel and tourism. Routledge.

Raju, G. P. (2009). Tourism marketing and management. Manglam Publications.

Sangadji, E. M., & Sopiah, S. (2013). Perilaku Konsumen. Yogyakarta: Penerbit Andi.

Sugiyono, P. D. (2009). Metode Penelitian Kuantitatif Kualitatif Dan R&D, Bandung: Cv. Alfabeta.

Sunyoto, D., & Susanti, F. E. (2015). Manajemen Pemasaran Jasa. Yogyakarta: CAPS.

Um, S., Chon, K., & Ro, Y. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141–1158.




How to Cite

Robustin, T. P. (2020). THE QUALITY OF TOURISM SERVICES IN BUILDING TOURISM LOYALTY. International Journal of Accounting and Management Research, 1(1), 30–37.