IMPACT OF HALAL PRODUCTS ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION
Keywords:Halal Products, Purchase Decisions, Consumer Satisfaction
Halal is the main parameter in the product selection process. This provision places limitations on food products to enter the Muslim market. Ensuring that food consumed is halal is the responsibility of every Muslim. To make it easier to find out which food is consumed halal, especially packaged foods, it can be seen from the halal label listed on the food packaging. Labels on food products are very important to note. The purpose of this study is to determine and analyze halal products on purchasing decisions and consumer satisfaction. The population in this study were buyers of AZZA mineral water in Lumajang, as many as 150 buyers. The sampling method used in this study was purposive sampling. Methods of data analysis using Simple Linear Regression. The results of this study indicate that halal products have a significant effect on purchasing decisions and consumer satisfaction of AZZA mineral water in Lumajang.
Alim, S. A., Mawardi, M. K., & Bafadhal, A. S. (2018). Pengaruh Persepsi Label Halal dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fesyen Muslim ( Survei pada Pelanggan Produk Zoya Muslim di Kota Malang ). Jurnal Administrasi Bisnis, 62(1), 127–134.
Bulan, T. P. L. (2016). Pengaruh Labelisasi Halal terhadap Keputusan Pembelian Sosis di Kuala Simpang Kabupaten Aceh Tamiang. Jurnal Manajemen Dan Keuangan Unsam, 5(1), 431–439.
Hayet. (2019). Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Produk Kosmetik (Studi Kasus di Kota Pontianak, Kalimantan Barat, Indonesia). Islamiconomic: Jurnal Ekonomi Islam, 10(1), 21–38.
Hidayat, R., & Resticha, D. (2019). Analisis Pengaruh Variasi Produk dan Labelisasi Halal Terhadap Kepuasan Konsumen Untuk Meningkatkan Minat Beli Ulang Pada Kosmetik Wardah (Studi Pada Konsumen Kosmetik Wardah di Kota Batam). Journal of Business Administration, 3(1), 40–52.
Putri, A. N., & Suryoko, S. (2018). Pengaruh Labelisasi Halal, Harga Dan Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepusan Pelanggan (Studi Pada Konsumen Kosmetik Sariayu Di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 7(3), 359–369.
Qardhawi, Y. (2006). Halal dan Haram. Robbani Press.
Rangkuti, F. (2010). Strategi Promosi Yang Kreatif dan Analisis Kasus Integrated Marketing Communication. Gramedia Pustaka Utama.
Riyono, & Budiharja, G. E. (2016). Pengaruh Kualitas, Harga, Promosi dan Brand Image Terhadap Kpeutusan Pembelian Produk Aqua di Kota Pati. Jurnal Stie Semarang, 8(2), 92–121.
Salman, F., & Siddiqui, K. (2011). An exploratory study for measuring consumers awareness and perceptions towards halal food in Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 3(2), 639–651.
Tamamah, & Muhid, A. (2019). Kepuasan, Kepercayaan dan Brand Switching Konsumen Produk Kosmetik Berlabel Halal. Jurnal Penelitian Psikologi, 10(2), 36–43.
Yunitasari, V., & Anwar, M. K. (2019). Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Makanan Impor Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Surabaya. Jurnal Ekonomi Islam, 2(1), 49–57.
How to Cite
Copyright (c) 2020 Kurniawan Yunus Ariyono
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
International Journal of Accounting and Management Research have CC-BY-NC or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work. In developing strategy and setting priorities, the International Journal of Accounting and Management Research recognizes that free access is better than priced access, libre access is better than free access, and libre under CC-BY-SA or the equivalent is better than libre under more restrictive open licenses.