INTELLIGENCE AS A PRODUCT MARKETING STRATEGY IN THE INTERNATIONAL MARKET

Authors

  • Mohammad Noor Khairullah STIE Widya Gama Lumajang

DOI:

https://doi.org/10.30741/ijamr.v1i2.644

Keywords:

Intelligence, Speaking, Marketing and International Market

Abstract

One principal use of language is to communicate meaning, but it is also to establish and maintain relationship. There are the different aims in speaking skill and the implementation in activity, for casual conversation and discussion. The aim of this study is to know the influence of Intelligence in using English with the marketing strategy of a product in the International Market. The design of this study is correlation design since it used statistical measurement for the data analysis to describe the relationship between two variables and is analyzed by using Pearson-Product Moment formula. There are 62 purposive sampling from 4 classes and using three instruments: test of IQ, documentation, and assessment. The result of this study is the influence of Intelligence in using English and the marketing strategy of a product in the International Market is dominant with coefficient correlation 0.220. So, the null hypothesis (Ho) is rejected and the alternative hypothesis (Hi) is accepted.

References

Ashari, Ali. 2005. The predictability of students’ speaking skill from their intelligence, emotional, interest at English Department of Faculty of Teacher Training and Education (FKIP) of Islamic University of Malang (UNISMA). Unpublished S-2 master thesis. Malang: UNISMA

https://study.com/academy/lesson/international-market-definition-lesson-quiz.html

https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/

Mistar, Junaidi. Handouts Statistics for Language Teaching Studies. Malang: UNISMA

Sinatra, Arni Ferra. 2010. Designing a Task-Based Activity for Teaching Speaking. In Bambang Yudi Cahyono (Eds). The Teaching of English Language Skills and English Language Components, 15(3). Malang: State University of Malang

Ur, P. 1999. A Course in Language Teaching: Practice and Theory. Cambridge: Cambridge University Press.

Wechsler, D.1944. The Measurement of Adult Intelligence. Baltimore: Williams & Wilkins. ISBN 0195022963. OCLC 5950992 219871557 5950992. ASIN = B000UG9J7E.

Published

2021-04-05

How to Cite

Khairullah, M. N. (2021). INTELLIGENCE AS A PRODUCT MARKETING STRATEGY IN THE INTERNATIONAL MARKET. International Journal of Accounting and Management Research, 1(2), 58–62. https://doi.org/10.30741/ijamr.v1i2.644

Issue

Section

Articles